MOB is a lifestyle brand dedicated to personal growth and happiness. We are inspired by Mal O'Brien's personal health journey. MOB's mission is to help teens and young women feel confident and stylish all while staying true to their authentic selves.
MOB embraces duality. We know that life is about balance between intensity and rejuvenation, laughing and crying, focus and play.
Life isn't just about winning trophies or achieving goals–it's about finding balance, taking care of ourselves, and cherishing the moments that truly matter.
yours truly <3
Designers: Eric Castaños & Matt Whittock
Client: Mallory O'Brien
Deliverables: Logo, color palette, typography styles, visual identity, vlogs
